A few months ago, (quite a few, actually...) Christina Malecka got in touch with me via mutual friends and former clients about creating an identity for her counseling practice. Christina likes to work outside the mainstream. Her clients do not like to be pathologized and are often involved in creative professions and endeavors. I immediately liked her and her approach to people's brains. One thing resonated with me in particular: the concept of patterns and repetition, the idea that we get stuck in the same behaviors. The consequences of their repetition is where much of her work lies. Identifying mental patterns that are created by these repeated behaviors is a key component to a person's experience with counseling (with Christina, anyway) and, ultimately, self-awareness. I immediately thought of the Spirograph, a much-loved toy from my childhood. I could see young Jessie sitting on my light-blue-shag-carpeted bedroom floor inserting various tips of my multi-colored click pen into various holes in a simple plastic gear, and then repeatedly drawing circles. Only circles, over and over, until the floor of my bedroom was covered with sheets of paper, each with a unique pattern on it. And so, Christina Melacka's identity was born:
Christina had chosen the periwinkle from the start. I paired it with a warm brown rather than black for an earthier, more holistic feel, and accented with magenta for the collateral. The font is a clean sans-serif with playful, girthy curves for a lighthearted openness that alleviates any fear of pathologization. (NOT a word.) Plus, Christina also specializes in adoptive family counseling for parents and children.
For more awesome circle repetition, to the tune of Philip Glass,
CLICK HERE IMMEDIATELY.
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